About

Travel 2.0 Consulting Group

We help destinations and ad agencies develop strategic plans to attract more visitors.

Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies.

We are the group you turn to when you have a tough problem and need additional resources, knowledge or experience to help solve it.

Think of us as your digital marketing doctor.

Diagnose, prescribe, treat and repeat.

Unlike other social media, digital or tourism consultants, our goal is to give you the tools to complete our treatment plan...not get you hooked on a long-term contract.

Ready to find out more? Take a look at our tourism consulting products or call us at 720-515-6010.

Travel 2.0 Blog

Born out of a need for education, nurtured on quality ideas and cared for by some of the brightest minds in the business, the Travel 2.0 blog is one of the premier authorities on tourism and technology.

Developed by Troy Thompson during his time as Interactive Director at the Arizona Office of Tourism, the Travel 2.0 blog has gained a following and reputation within the tourism industry as authoritative, educational and strangely funny.

If you are here for the first time, may we suggest a few sample reads to absorb our style of thinking:

• 4 Brilliant Tourism Social Strategies
• How Destinations Use Twitter
• 10 Things You Need To Know About Facebook Places
• The tripecho Effect
• 4 Myths about Mobile for Destinations

Take a look around, sign up for our email or follow us on Twitter.

Troy Thompson

Respected consultant, speaker and thought-leader in the Tourism / Travel industry.

As Principal at the Travel 2.0 Consulting Group and Founder of mark, I have been providing strategic planning and consulting services to destinations, DMOs and CVBs for more than a decade.

As a well-respected speaker, I bring a unique perspective and wit to tourism / tech conferences. In addition, my thoughts on digital marketing have been published in Advertising Age, The Los Angeles Times, Outside Magazine, USA Today, Campaign and several other online and offline publications.

But enough about the work, you probably want to know something about me.

• Native Floridian.
• Enjoys a good sandwich.
• Watches as much soccer as possible.
• A firm believer in the power of research.
• Father and husband with far too many girls in the house.
• Classically trained printmaker and a Fine Arts major.
• Loves being helpful.