Mo Sherifdeen
Mo oversees digital brand strategy for Travel Oregon and is constantly dreaming up new ways to tell the Oregon story in the interactive medium. Having spent most of his early childhood island hopping in the Maldives, travel marketing might just be part of his DNA.
Connect with Mo on LinkedIn or Twitter @mosherifdeen.
Design Review: NewZealand.com
A design and content review of the updated New Zealand Tourism site. Visually striking, elegant, silky and yes, at times even a bit abrasive…giving DMOs everywhere a bloody nose.
The Oregon Adventurecation Facebook Co-op
In this case study, we review how Travel Oregon took the tradition co-op model online via Facebook. Along with ten tourism partners, Travel Oregon extended the campaign presence and reach through hyper-targeting, unique tabs and a contest tie-in. And guess what…it worked.
A QR Code Campaign That Doesn’t Suck
Oregon winemaker R. Stuart & Company takes the QR campaign to a new level, encouraging wine connoisseurs to share their Big Fire moment. Finally, a QR campaign that does not suck.
A Framework for your Destination’s Interactive Marketing Strategy
A few months ago, I was asked to put together a “white paper” on the challenges and opportunities facing the travel industry from an interactive standpoint. The basic idea was to come up with a framework so that organizations can plan and grapple with the reality that travelers are super-connected, are empowered to get information [...]
Case Study: Sonoma County iPhone App
About an year ago, PhocusWright correctly predicted that “apps will embrace location and context in a new way” and forever change the way consumers enhance their travel experience while actually moving around a destination. While it’s unclear how mobile platforms and apps will impact the traditional “travel guide” (see: ‘The iPad Effect on the Travel Industry [...]
