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Mo Sherifdeen

Mo oversees digital brand strategy for Travel Oregon and is constantly dreaming up new ways to tell the Oregon story in the interactive medium. Having spent most of his early childhood island hopping in the Maldives, travel marketing might just be part of his DNA.

Connect with Mo on LinkedIn or Twitter @mosherifdeen.

Bloggers? We Don’t Need No Stinkin’ Bloggers!

Thumbnail : Bloggers? We Don’t Need No Stinkin’ Bloggers!

Target to the blogosphere: you’re irrelevant. That was the message the cheap-chic retailer seemed to convey in an abrupt e-mail message to ShapingYouth.org, a blog about the impact of marketing on children. Early this month, the blog’s founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a [...]

Spherical Storytelling

What if you can bring the magic of skiing down Mt. Hood or hiking down the Grand Canyon to life using “three dimensional” video technology where the user can not only get just the linear view but also take in the complete surrounding environment? With “immersive video” technology you now can. Check out the video [...]

Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

@travel2dot0 [ ]