Mo Sherifdeen
Mo oversees digital brand strategy for Travel Oregon and is constantly dreaming up new ways to tell the Oregon story in the interactive medium. Having spent most of his early childhood island hopping in the Maldives, travel marketing might just be part of his DNA.
Connect with Mo on LinkedIn or Twitter @mosherifdeen.
Random Thoughts: Why Don’t Hotels Have Very Simple Alarm Clocks?
Why does a banana cost twenty cents at the supermarket and $1.61 at SFO? Are hungry people supposed to subsidize non-hungry travelers? When I go through security, why do I need to remove a cardigan sweater but the woman standing next to me can keep her cashmere blouse on? Are certain kinds of wool inherently [...]
Online Co-op. Let’s Hear Your Stories!
As destination marketers, we’ve all become fairly savvy at figuring out how to increase our “share of voice” in media through cooperative advertising programs (yes, the ubiquitous co-ops!). However, whether it’s offering discounted media rates to partners who buy advertising in the same publications, branded “unit advertising” or a “destination insert”, it has been our [...]
Travel Trends – Ambient Awareness, Politicians in Your Browser & Experience WA
Ambient Awareness – For those of you who’ve invariably been asked the questions: “Are blogs the CB radio of our time?”, “What’s the big deal with Twitter?”, or “Why does social media matter?” Clive Thompson’s article in the recent Sunday NY Times is a must-read. The article is a fascinating look at human behavior and [...]
Oregon, The People’s Coast!
A few weeks ago, we told you about how brands are leveraging Flickr to connect, communicate and join communities. Today, we’d like to bring you another example of how a destination can leverage the built-in passion of travelers taking photos and posting them on Flickr, arguably the category leader in the photo sharing space. Earlier [...]
