Troy Thompson
Troy Thompson is a respected consultant, speaker and thought-leader in the tourism industry. Principal at the Travel 2.0 Consulting Group and Founder of mark, Troy provides destinations, DMOs and CVBs with answers to difficult digital marketing questions.
Word of the Week – Social Bookmarking
Social Bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. On a Social Bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar interests can [...]
Travel Trends – Trivop, NewsBreaker Live
Trivop: Straight from Europe, Tripov is being promoted as the first videoguide for hotels, the site allows consumers to browse hotels by video, assisting them in making an educated choice when deciding on which hotel to stay in. Currently only reviewing European hotels, Tripov falls perfectly into the ‘mashup’ category.http://www.trivop.com/ NewsBreaker Live: Called ‘the sweetest [...]
Orbitz's Away.com Leverages Social Commerce with Ask & Answer
Away.com, a subsidiary of Orbitz Worldwide, has signed on as one of the first major sites to use Bazaarvoice’s new Ask & Answer service–bolstering purchase decisions by allowing users to post and respond to specific product and service questions right alongside standard product information. >>Full Story Thoughts// As the article alludes to, the popularity of [...]
Yahoo Travel Gets More Personal With Users and Advertisers
Yahoo has enhanced its Yahoo Travel portal in order to bring users more personalized travel info destination and advertisers more effective lead generation. The revamp adds both user-generated content and behavioral targeting functionality to the site’s three main components–Trip Planner, Travel Guides, and the FareChase comparison search engine–in addition to improved mapping and instant-messaging capabilities. [...]
Word of the Week – The Long Tail
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe certain business and economic models such as Amazon.com or Netflix. Typically used when referring to actual product sales from a retailer (such as Amazon), the idea argues that [...]
