Troy Thompson
Troy Thompson is a respected consultant, speaker and thought-leader in the tourism industry. Principal at the Travel 2.0 Consulting Group and Founder of mark, Troy provides destinations, DMOs and CVBs with answers to difficult digital marketing questions.
The Best of 2011
As the few remaining days in December fall off the calendar, we find ourselves feeling a bit sentimental. In an effort to help jump start your productivity in 2012, we have compiled a list of our favorite posts, stories and thoughts from 2011.
Sweden Gets (Really) Social
Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens.
Suffocating Your Social Strategy
For many DMOs and CVBs, a social media agency is a needed resource for strategic advice and experienced execution. But even when hiring an expert, our own restrictions on the campaign can erode the success before the first retweet.
Thankful for Tourism
For all of those that dream of travel, there is an equally passionate group that dream of a career in tourism. And while it is still work, it is a profession we are lucky to be a part of.
Tourism Trends: Mobile, BRIC + Visitation
A review of our Metrics That Matter presentation from the eTourism Summit. Utilizing benchmarked data from 20 DMOs and CVBs, the presentation identifies trends within mobile, BRIC and visitation.
