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The Travel 2.0 Blog is the definitive publication that focuses on significant marketing issues
within the destination, tourism and travel industries.


The Best of 2011

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As the few remaining days in December fall off the calendar, we find ourselves feeling a bit sentimental. In an effort to help jump start your productivity in 2012, we have compiled a list of our favorite posts, stories and thoughts from 2011.

Sweden Gets (Really) Social

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Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens.

Suffocating Your Social Strategy

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For many DMOs and CVBs, a social media agency is a needed resource for strategic advice and experienced execution. But even when hiring an expert, our own restrictions on the campaign can erode the success before the first retweet.

Thankful for Tourism

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For all of those that dream of travel, there is an equally passionate group that dream of a career in tourism. And while it is still work, it is a profession we are lucky to be a part of.

Tourism Trends: Mobile, BRIC + Visitation

A review of our Metrics That Matter presentation from the eTourism Summit. Utilizing benchmarked data from 20 DMOs and CVBs, the presentation identifies trends within mobile, BRIC and visitation.

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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