Archive for the ‘Destination Marketing’ Category
Meet Your New Competition
Understanding your competition is a clear signal of a comprehensive strategic plan. Alas, for most tourism destinations their competition knows no bounds. By lacking focus, many DMOs and CVBs are floundering when they could be soaring.
North Dakota’s Legendary Ad
Destinations have always stretched the truth. The mountains are just a bit taller, the air slightly cleaner and nightlife is always so much more vibrant. But being something you’re not has consequences.
Engaging Foodies via Foodspotting
As destinations and tourism organizations look beyond Facebook and Twitter to reach target markets, niche social sites begin to appear in the campaign strategy. One such community, Foodspotting, has been adopted by several destinations, including Philly and Austin.
Design Review: NewZealand.com
A design and content review of the updated New Zealand Tourism site. Visually striking, elegant, silky and yes, at times even a bit abrasive…giving DMOs everywhere a bloody nose.
A Unified Voice for Tourism Investment
If perception is the cornerstone of public support, then the media is the stonemason. Shaping the public perception of tourism. And our approach with the media must become a unified voice for tourism.
