November 19, 2010
San Francisco Convention & Visitors Bureau changes name to San Francisco Travel Association – Bureau is out, Travel Association is in. Call it a sign of the times, or just change for the sake of change, but the CVB in San Francisco is no more. The ‘association’ announced earlier in the week that it is [...]
October 15, 2010
There were a few themes established at the E-Tourism Summit this week, but one of the most intriguing was a developing shift away from full-service agencies. Partially due to economic factors (read, less money), but also a realization that some marketing initiatives can be addressed effectively with in-house resources in conjunction with niche consultants and perhaps a [...]
September 24, 2010
Well, it has come to this. Forget email or flyers, phone calls or brochures, the new way to connect with the potential traveler is via tweet. Twitter History Lesson: Troy started AOT down the path to Twitter enlightenment in June 2007, while Mo and Travel Oregon took tweets to a new level in April 2008. [...]
September 22, 2010
Another week, another road show for Travel 2.0. Fortunately, this speaking appearance was just down the block at Cherry Creek North…a local merchant / neighborhood association in Denver. While not a DMO, CVB or hotel, the subject requested is one that many of our destination peers struggle with on a daily basis: How to teach, [...]
September 19, 2010
With the launch of Travel 2.0 Consulting I have been presented with a unique opportunity to find answers to several burning questions from my time on the DMO / CVB side of the industry. And the biggest on my list was a in-depth social media metric study that would answer the question ‘how is social [...]