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Archive for the ‘CVBs’ Category

The New DMO / Agency Relationship

There were a few themes established at the E-Tourism Summit this week, but one of the most intriguing was a developing shift away from full-service agencies. Partially due to economic factors (read, less money), but also a realization that some marketing initiatives can be addressed effectively with in-house resources in conjunction with niche consultants and perhaps a [...]

14 Amazingly Real CVB / DMO Tweets

Well, it has come to this. Forget email or flyers, phone calls or brochures, the new way to connect with the potential traveler is via tweet. Twitter History Lesson: Troy started AOT down the path to Twitter enlightenment in June 2007, while Mo and Travel Oregon took tweets to a new level in April 2008. [...]

Teaching Social to DMO / CVB Members

Thumbnail : Teaching Social to DMO / CVB Members

Another week, another road show for Travel 2.0. Fortunately, this speaking appearance was just down the block at Cherry Creek North…a local merchant / neighborhood association in Denver. While not a DMO, CVB or hotel, the subject requested is one that many of our destination peers struggle with on a daily basis:  How to teach, [...]

Featured Partner: GetSmartContent

With the launch of Travel 2.0 Consulting I have been presented with a unique opportunity to find answers to several burning questions from my time on the DMO / CVB side of the industry.  And the biggest on my list was a in-depth social media metric study that would answer the question ‘how is social [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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