Archive for the ‘Destination Marketing’ Category
Design Review: NewZealand.com
A design and content review of the updated New Zealand Tourism site. Visually striking, elegant, silky and yes, at times even a bit abrasive…giving DMOs everywhere a bloody nose.
A Unified Voice for Tourism Investment
If perception is the cornerstone of public support, then the media is the stonemason. Shaping the public perception of tourism. And our approach with the media must become a unified voice for tourism.
New Mexico Tourism Talks Social Media
Numerous destinations and cities are working through pros and cons of social media. For New Mexico Tourism the adoption of social media is an ongoing project, but progress is being made.
Which comes first? Revenue or Content
Is the goal of a destination’s digital strategy to deliver revenue or provide information? For one major North American DMO, the answer is revenue. Apparently at all costs.
4 Tips to Help You Shift Your Vision Online
Moving from a traditional, offline strategy to a digital or social strategy requires a change in thinking. In this guest post, Jim Brody of TripAdvisor provides 4 tips for DMOs ready to commit to digital.
