Archive for the ‘Destination Marketing’ Category
Travel Trends – Eygpt, Google Gas, Eye-Fi, Thanksgiving Blogging
Eygpt and Google Earth – The Egyptian Tourism office teamed up with Google Earth to provide a new layer on the popular 3D mapping program that allows visitors to view the countries famous landmarks from above. In this case the Egyptian Tourism office went on step beyond simply adding a point on the map by [...]
Where Did The Abominable Snowman Go? Or, how Ski Utah confused me with this ad
While I was doing some research for an upcoming presentation, I stumbled across a perfect case study showing the value of connectivity and a common theme throughout your entire interactive advertising campaign, rather than just good creative. Thoughts// I was reading an article on Mashable.com, a non-skiing, social-networking/technology blog, when this Ski Utah ad caught [...]
Travel Trends – Las Vegas, Earthmine
Las Vegas – To complement new 30 and 60 second spots debuting this week, the Las Vegas Convention and Visitors Authority introduced a new section of VisitLasVegas.com that allows visitors to loosen up by listening to their ‘evil’ side. The section, which is surprisingly sparse of content, features an email a friend function that lets [...]
Unknown Canada Goes Viral
With little to no branding involved, Tribal DDB Toronto’s ploy for the Canadian Tourism Commission began last August and sent an unassuming couple on a jaunt across three major Canadian cities–namely Toronto, Ottawa and Montreal. Posing as tourists, the pair were told to indulge themselves throughout with the only stipulation being to capture their fun [...]
Visit My Baltimore Allows Baltimoreans To Post Video
If you’ve never been to Baltimore, you don’t know what you’re missing. That’s why we’ve created this website. So you can get the real Bawlmer experience from the people who know it best: Baltimoreans. Let us show you what gives Charm City its charm. The wonderful. The weird. The waterfront. It’s the world’s biggest invitation, [...]
