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Archive for the ‘Destination Marketing’ Category

This Week in Travel Tech – July 9th Edition

Thumbnail : This Week in Travel Tech – July 9th Edition

The stories keeping us up (far too late) at night.  Google loves ITA, Google, Canada, the iPhone is dead!, geeks and airlines. Giant Step Into Travel for Google – NY Times I, for one, welcome our new booking engine overlords. Three quarters of consumers use Google Suggest to begin their travel search – Tnooz Not [...]

Is Now the Right Time to Advertise for NOLA?

Thumbnail : Is Now the Right Time to Advertise for NOLA?

The state of Louisiana and the City of New Orleans have certainly experienced a rough few years on the tourism front…to say the least. First, Katrina, you know that story, and now the Gulf / BP Oil Spill.  As a result of the ladder, the NOLA CVB finds itself with a few extra million dollars [...]

Q & A with Sarah Best at the Chicago Office of Tourism

Thumbnail : Q & A with Sarah Best at the Chicago Office of Tourism

Our recent post about geosocial networking spurred a lot of interest about the medium, with the majority focused around the foursquare campaign launched by our peers at the Chicago Office of Tourism. The campaign, which highlights uniquely Chicago venues…mmmm, hot dogs…has become a PR darling and quite an effective mobile engagement point for the tourism [...]

Travel Trends – Mobile KC, iPad Check In, The New United

Thumbnail : Travel Trends – Mobile KC, iPad Check In, The New United

Kansas City Goes Mobile – Our friends at the KC bureau have sent in a little tip about their new mobile site launching this week.  The site, m.visitkc.com, was built using a combination of development talent from SMI and VML…the bureau’s agency of record.  You can explore the mobile site for yourself, but it would [...]

The State of Arizona

Thumbnail : The State of Arizona

Travel is an experience that unites us. Pulling us closer to those things that we taken for granted in our daily lives. Nature. History. Family. Travel is a basic need for many in our species.  While some don’t leave a hometown but once in a lifetime, they still travel among the streets, parks and people [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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