Archive for the ‘Case Study’ Category
The Oregon Adventurecation Facebook Co-op
In this case study, we review how Travel Oregon took the tradition co-op model online via Facebook. Along with ten tourism partners, Travel Oregon extended the campaign presence and reach through hyper-targeting, unique tabs and a contest tie-in. And guess what…it worked.
A QR Code Campaign That Doesn’t Suck
Oregon winemaker R. Stuart & Company takes the QR campaign to a new level, encouraging wine connoisseurs to share their Big Fire moment. Finally, a QR campaign that does not suck.
Case Study: HelloBC.com Gets the Gold
Travel 2.0 reviews the ‘Olympic’ version of HelloBC.com to see if Michael J. Fox can back up his claims about our neighbors to the north.
Case Study: Sonoma County iPhone App
About an year ago, PhocusWright correctly predicted that “apps will embrace location and context in a new way” and forever change the way consumers enhance their travel experience while actually moving around a destination. While it’s unclear how mobile platforms and apps will impact the traditional “travel guide” (see: ‘The iPad Effect on the Travel Industry [...]
Case Study: Snowbird iPhone App
Today, let’s take the conversation mobile and look at the Snowbird iPhone App. Again, a special request from one of our readers who happens to work with the development shop (Welikesmall) behind the application. Yes, we know everyone is currently building or thinking about building an iPhone app. However we were drawn to this example [...]
