Archive for the ‘Illustrating Our Point’ Category
The Alphographic of Tourism Logos
For better or worse, the logo is often the most prominent, and first, impression of a tourism brand. In this Alphographic, we look at 25 well-known tourism and destination marketing logos.
How Airlines Use Twitter
On a recent trip back from Toronto, I wondered, how helpful are airlines on Twitter. Are they actively using the social network for customer service or just to hock $10 bag lunches on your flight to Raleigh-Durham? We researched, tweeted and asked questions to find out how airlines use Twitter.
Tourist Satisfaction Curve
A sneak preview at our latest inforgraphic / presentation visual…the Tourist Satisfaction Curve. Created for Troy’s upcoming presentation at Canada-e-Connect, the graph visually represents the interaction between travel planning, brand story and the impact of social media.
The Effectiveness of Destination Brand Names
For destinations the brand or marketing name provides a critical first impression of the brand story. As many CVBs and DMOs update their marketing name from ‘Convention and Visitor Bureau’ to ‘Visit’ or ‘Discover’ how effective is this change in terms of consumer perception? Our latest infographic provides some clues for destinations considering a name change.
How Destinations Use Twitter
An infographic on how destinations (CVBs, DMOs, RTOs, NTOs) use Twitter. Based on new research from Travel 2.0, statistics on tweets, followers, RTs and the best types of tweets to send to your followers.
