Archive for the ‘Features’ Category
Keeping Up With Tech Trends
Technology, the internet, social media. It all seems to be moving so fast. New websites, new apps, new marketing considerations on a daily basis. How does a destination, resort or CVB keep up? How do you balance your time, stay on top of trends and meet consumer expectation? The answer…ask the consumer what they think.
A QR Code Campaign That Doesn’t Suck
Oregon winemaker R. Stuart & Company takes the QR campaign to a new level, encouraging wine connoisseurs to share their Big Fire moment. Finally, a QR campaign that does not suck.
Why Your QR Promo Sucks
QR codes. The next big thing for tourism marketers. Brochures, billboards, OVGs, these little barcodes are popping up everywhere. But, most QR campaigns fall flat on execution. Why? Because of weak content.
How Airlines Use Twitter
On a recent trip back from Toronto, I wondered, how helpful are airlines on Twitter. Are they actively using the social network for customer service or just to hock $10 bag lunches on your flight to Raleigh-Durham? We researched, tweeted and asked questions to find out how airlines use Twitter.
