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Archive for the ‘Industry’ Category

Stop Cross-Posting Social Updates

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Every social network is the same. And all social users are on every network. And if not, they would certainly love to visit Facebook via a convenient Twitter cross-post, right? Wrong.

Thoughts on World Tourism Day

Linking cultures. Connecting people, ideas and discovery. As we celebrate World Tourism Day, take time to think about how tourism truly connects cultures, and makes our world just a bit smaller.

Winning Grassroots Support for Tourism

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Building support through a grassroots effort is a critical piece of tourism advocacy. In a conversation with Candice Knezevic of the U.S. Travel Association, we talk tourism, digital engagement and Grassroots Boot Camp.

A Unified Voice for Tourism Investment

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If perception is the cornerstone of public support, then the media is the stonemason. Shaping the public perception of tourism. And our approach with the media must become a unified voice for tourism.

Korean Air Likes My Baby

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Korean Air provides the perfect social response, and example, to a Facebook photo of a baby, a flight crew and two happy parents. How? By responding to their fans, even the little ones.

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Meet Your New Competition

Meet Your New Competition

Understanding your competition is a clear signal of a comprehensive strategic plan. Alas, for most [+]

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