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Archive for the ‘Advocacy’ Category

Thoughts on World Tourism Day

Linking cultures. Connecting people, ideas and discovery. As we celebrate World Tourism Day, take time to think about how tourism truly connects cultures, and makes our world just a bit smaller.

Winning Grassroots Support for Tourism

Thumbnail : Winning Grassroots Support for Tourism

Building support through a grassroots effort is a critical piece of tourism advocacy. In a conversation with Candice Knezevic of the U.S. Travel Association, we talk tourism, digital engagement and Grassroots Boot Camp.

A Unified Voice for Tourism Investment

Thumbnail : A Unified Voice for Tourism Investment

If perception is the cornerstone of public support, then the media is the stonemason. Shaping the public perception of tourism. And our approach with the media must become a unified voice for tourism.

Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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