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Archive for the ‘Industry’ Category

Travel Trends – TripAdvisor, YouTube, Customer Service

Thumbnail : Travel Trends – TripAdvisor, YouTube, Customer Service

TripAdvisor Shows Off New Look In U.K. – TripAdvisor U.K. rolled out a likely preview of an upcoming site refresh for the state-side travel review site. The updated site, launched in the U.K. this month, features a cleaner look and addresses some of the usage issues that have begun to affect the growing content on [...]

BBC Buys Lonely Planet To Expand Online Content

Thumbnail : BBC Buys Lonely Planet To Expand Online Content

BBC Worldwide, the commercial arm of the British Broadcasting Corp, bought Lonely Planet in a deal that values the travel publisher at about 100 million pounds ($203 million), a person familiar with the talks said. Lonely Planet founders Maureen and Tony Wheeler will keep a 25 percent stake, the BBC said on Monday. The couple, [...]

Travel Trends – JetBlue, Wayback Machine, Online Video Ads

Thumbnail : Travel Trends – JetBlue, Wayback Machine, Online Video Ads

The Wayback Machine – An established (possibly old) site for some people, however the Internet Archives’ Wayback Machine still proves to be a great resource…especially for those who missed the initial launch and have not heard of it (I forget that not everyone knows about this site). The concept is pretty simple, type in a [...]

Avoiding ‘the Slog’ with Horizon Air

Thumbnail : Avoiding ‘the Slog’ with Horizon Air

Some people call it the “road of regret” or the “heartache highway,” but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the help of agency Wongdoody, the airline is aiming to placate Northwestern business travelers with not just a $99 shuttle offer, but a website [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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