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Archive for the ‘Industry’ Category

Why We Love Oyster.com

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Tip of the hat to @davitydave for letting a lot of us know about Oyster.com.  Thanks David. Its name is Oyster Hotel Reviews (www.oyster.com). Aided by allegations that the popular TripAdvisor (www.tripadvisor.com) has been manipulated and distorted by less-than-objective opinions sent to it by hoteliers and others, Oyster has hired “professionals” — full-time inspectors chosen [...]

Travel Trends – Stats, Twitter and Expedia Passport Ads

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Three-Quarters of the World’s Messages Sent by Mobile – Your answer for the next time someone asks ‘is this relevant to our targets?’ From the article: As for developed countries, the PC e-mail remains the most popular message method, but its use is waning. In Japan, 40 out of 100 e-mails sent are from a [...]

Why Reviews Matter and What You Should Do About Them Now!

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According to a new study from Bazaarvoice and richrelevance, conducted by JupiterResearch based on a survey of over 800 consumers nationwide, 48% of all online shoppers plan to spend less this year, but 61% of those reluctant to make certain purchases can be positively influenced by online shopping resources. The study shows that consumers are [...]

Travel Trends: Obaboom (Obama Inspired Travel)

Thumbnail : Travel Trends: Obaboom (Obama Inspired Travel)

As the country honors the legacy of Rev. Martin Luther King, Jr. today and prepares to usher in the historic inauguration of Barack Obama tomorrow, we couldn’t help but notice that Mr. Obama is already stamping his legacy on another stimulus of sorts; one that the World Travel Market (WTM) has dubbed “Obaboom” or the [...]

Travel Trends – Tweeting While Crashing, Web Video Use, Social Network Ads, A Mobile Future

Thumbnail : Travel Trends – Tweeting While Crashing, Web Video Use, Social Network Ads, A Mobile Future

Tweeting While Crashing – Airline crashes are near the top of the ‘things we don’t really like to talk about in the travel industry’ list, luckily, in the case of the recent Continental accident at Denver International Airport, few passengers were seriously injured.  And out of those 100 or so passengers, at least one was [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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