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Archive for the ‘UGC / Review Sites’ Category

Travel Trends – KLM Luggage Tags, Twitter, TripAdvisor

Thumbnail : Travel Trends – KLM Luggage Tags, Twitter, TripAdvisor

KLM’s Social Luggage Tag Campaign – Lately, KLM has caught our attention with a variety of social media marketing campaigns and integrations that highlight the right way to engage via social.  Now, KLM has introduced another brilliant social campaign, this time featuring Facebook and luggage tags. The idea is simple, upload your image to the [...]

Travel Trends – Tagwhat, Topeka, iPad App Pricing

Thumbnail : Travel Trends – Tagwhat, Topeka, iPad App Pricing

Tagwhat Enters Beta – Tagwhat, the latest entrant into the Augmented Reality space, launched into beta yesterday bringing with it more evidence and opportunity on the possibilities of AR.  The idea behind Tagwhat is simple enough…either log on or download the mobile application and starting adding notes or tags to anything…restaurants, buildings, trees…anything. Where the [...]

Why Reviews Matter and What You Should Do About Them Now!

Thumbnail : Why Reviews Matter and What You Should Do About Them Now!

According to a new study from Bazaarvoice and richrelevance, conducted by JupiterResearch based on a survey of over 800 consumers nationwide, 48% of all online shoppers plan to spend less this year, but 61% of those reluctant to make certain purchases can be positively influenced by online shopping resources. The study shows that consumers are [...]

Travel Trends – Trazzler, TripKick, PlanetEye, Knol

Thumbnail : Travel Trends – Trazzler, TripKick, PlanetEye, Knol

Trazzler – From the founders of 71miles and Twitter, comes the ‘Where would I rather be right now?’ travel site Trazzler. If you have been reading the blog for a while, you know we are big fans of 71miles and twitter, so we were excited about the new site. And like both those sites, Trazzler [...]

Travel Trends – Disney, Writing Travelers, TripWolf

Thumbnail : Travel Trends – Disney, Writing Travelers, TripWolf

Disney Goes 3D – Ever since Google purchased SketchUp, bloggers have speculated on what combinations were possible…the most often quoted was a Google version of Second Life. Disney has taken advantage of this technology and created the entire Walt Disney World Resort complex in an extensive 3D layer in Google Earth. How extensive you wonder? [...]

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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