Archive for the ‘Marketing’ Category
Marketing sub categories : Advertising, Agency, Brand, Demographics, Email, Mobile, Search, Social, Statistics and Video
Creating A Dream, Not Selling Reality
Tourism promotion is not about listing all of the possible options for the virgin visitor, but rather building upon a dream. Whether or not it is likely is not our concern, our job is to help them dream.
The Destination Branding Gap
Destination branding…or place branding…is a unique challenge. It is not a product, widget or thing. Hell, DMOs don’t own or even make the product. They are just representing it. Which creates a gap.
Finding A Great Marketing Agency
For most DMOs and CVBs, finding a great agency partner starts with the consideration list. Unfortunately for most DMOs and CVBs, the creation of this list is a haphazard exercise often resulting in poor choices. Let’s fix that.
Strategic Questions About Facebook Timeline
For many, Facebook is the keystone to a social media marketing strategy. With the new updates from the implementation of Timeline, now is an ideal moment to reevaluate your Facebook strategy.
Unbranding Your DMO’s Facebook Page
Marketing a tourism destination via Facebook is as common as the visitor guide for most DMOs and CVBs. However, the branding approach from See Australia and VISIT FLORIDA is quite different.
