Archive for the ‘Marketing’ Category
Marketing sub categories : Advertising, Agency, Brand, Demographics, Email, Mobile, Search, Social, Statistics and Video
Why Pinterest Works for Tourism
Social has been a challenge for destinations. While Flickr, Twitter and, yes, even Facebook have shown potential, they have not become the panacea some expected. But could Pinterest change that?
Why Pinterest Does Not Work for Tourism
Pinterest. Over-hyped and misunderstood, this social sharing site is quickly becoming a key tactic in tourism promotion. But should it be? 3 reasons why Pinterest is wrong for tourism.
3 Tourism Contests We Love
The contest. Is there a more ubiquitous and often uninspiring campaign tactic in use by our tourism peers? Luckily, we have found 3 brilliant contest campaigns that break the ‘enter to win’ mold.
Seattle Has Klout
Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout.
Dealing with Social Guilt
I knew it was an issue. A feeling shared by many of my peers within the tourism industry. A deep, dark secret that few will admit to. The painful guilt that arises from ignoring social media.
