Archive for the ‘Marketing’ Category
Marketing sub categories : Advertising, Agency, Brand, Demographics, Email, Mobile, Search, Social, Statistics and Video
Seattle Has Klout
Social influence is reshaping destination marketing. From Facebook to FAM tours, CVBs are struggling to promote their tourism assets to the right audience. For the Seattle CVB the solution is Klout.
Dealing with Social Guilt
I knew it was an issue. A feeling shared by many of my peers within the tourism industry. A deep, dark secret that few will admit to. The painful guilt that arises from ignoring social media.
5 Questions: Joe Vargo on Pinterest
Pinterest has got me thinking. And, specifically, Joe Vargo has got me thinking. Considering the implications of this new content curation site. A visual scrapbook of travel plans, that frankly, do a better job of inspiration than 99% of DMO websites.
Your Mobile App Sucks
Apparently, this year really is the year of mobile. As so many of our DMO and CVB peers scramble to get anything, and in most cases everything, into an app they are forgetting a key consideration.
Sweden Gets (Really) Social
Visit Sweden has gone social. Really social. Rather than continue the pattern of boring tweets and wall posts about the weather, the Swedes have turned their Twitter account over to regular Swedish citizens.
