Archive for the ‘Agency’ Category
Finding A Great Marketing Agency
For most DMOs and CVBs, finding a great agency partner starts with the consideration list. Unfortunately for most DMOs and CVBs, the creation of this list is a haphazard exercise often resulting in poor choices. Let’s fix that.
7 Deadly Sins of RFPs
RFPs are bad. They set agencies and vendors down a path to failure, create unrealistic expectations for the client and generally waste a lot of time. But, as many of us know, they are a reality and a requirement in the tourism industry. If the RFP must exist, the client and agency must understand the signs of a bad RFP.
4 Ways To Tell If Your Agency Is Cheating On You
The relationship started off so well. We talked all the time…via email, IM, even an invoice every 28 days…it was new and exciting. We felt like we could take on the undecided traveler, and win. It was almost too good to be true. But, over time, things started to change. The agency stopped returning our [...]
The New DMO / Agency Relationship
There were a few themes established at the E-Tourism Summit this week, but one of the most intriguing was a developing shift away from full-service agencies. Partially due to economic factors (read, less money), but also a realization that some marketing initiatives can be addressed effectively with in-house resources in conjunction with niche consultants and perhaps a [...]
