Archive for the ‘Brand’ Category
The Destination Branding Gap
Destination branding…or place branding…is a unique challenge. It is not a product, widget or thing. Hell, DMOs don’t own or even make the product. They are just representing it. Which creates a gap.
The New Brand Formula
A look at the building blocks of a brand for the destination and tourism industry. What goes into making a great brand and why the new digital age of marketing requires a new brand formula.
