Archive for the ‘Demographics’ Category
Who is Clicking on Your Banners…Probably a middle-aged, sweepstakes-loving, Midwestern woman who likes junk mail and the Packers
Advertising is the bread and butter of the web, yet most of my friends claim that they never click on ads, typically using a peacock tone that signals their pride in being ad-averse. The geekier amongst them go out of their way to run Mozilla scripts to scrape ads away, bemoaning the presence of consumer [...]
So Many Ads, So Few Clicks
Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common “banner ads,” the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. [...]
