Archive for the ‘Email’ Category
3 Ways To Fix Your Email Campaign
You’ve got mail! And, if you are like most consumers, a lot of it is junk. But there are 3 simple and quick steps you can implement to fix your email marketing campaign.
The Expectation of Instant
Our brains are being rewired. Facebook updates happen by the second. Tweets come and go even faster. News is on a ticker. Instant gratification is the new normal. As marketers it is critical to ensure that your communication is answering the consumer’s expectation. Recently, the family and I were deciding between two local Denver attractions [...]
Travel Trends – #mrktchat, Email Boosting Social, 2010 Consumer Trends
#mrktchat Today at 3:00pm – Join us later today, via Twitter, for another edition of #mrktchat…an online conversation about travel, tourism and hospitality marketing. We (Troy), are guest hosting / moderating the session today and have some great topics on the schedule. But, knowing this group, any topic is open for discussion. How to Follow [...]
5 Signs of A Poor Email Campaign
While social media marketing gets all of the hype and attention, for most marketers, email still remains the preferred communication channel for direct consumer campaigns. Unfortunately, very few of us feel that our email marketing campaigns are a success. While speaking with colleagues, we often here stories of poor open-rates, weak KPI conversion and shrinking database [...]
E-mail Campaigns That Fail
The more experience you gain as an email marketer, the more you come to understand the true purpose of an email. It isn’t simply to blast something to subscribers without relevancy or reason. It isn’t to make a quick, dishonest buck off them. It isn’t to pull off a massive bait-and-switch. It isn’t even to [...]
