September 21, 2011
The QR code, perhaps the most over-hyped, misunderstood, and potentially impactful technology available to marketers today. To help guide your QR campaign, we have pulled together 8 tips for a great QR campaign.
August 18, 2011
As destinations and tourism organizations look beyond Facebook and Twitter to reach target markets, niche social sites begin to appear in the campaign strategy. One such community, Foodspotting, has been adopted by several destinations, including Philly and Austin.
June 28, 2011
With all of the talk, hype and promotion of social channels by tourism destinations most still do not understand how to communicate instead of sell. New Mexico Tourism does not get it, does your destination?
June 8, 2011
Earlier today, Jason Falls (@jasonfalls) posed a simple question to the twittersphere: What would you tell (tourism professionals) about marketing their communities? The result, 28 tips for marketing your tourism destination and community.
June 3, 2011
Korean Air provides the perfect social response, and example, to a Facebook photo of a baby, a flight crew and two happy parents. How? By responding to their fans, even the little ones.