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Archive for the ‘Marketing’ Category

8 Tips for a Great QR Code Campaign

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The QR code, perhaps the most over-hyped, misunderstood, and potentially impactful technology available to marketers today. To help guide your QR campaign, we have pulled together 8 tips for a great QR campaign.

Engaging Foodies via Foodspotting

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As destinations and tourism organizations look beyond Facebook and Twitter to reach target markets, niche social sites begin to appear in the campaign strategy. One such community, Foodspotting, has been adopted by several destinations, including Philly and Austin.

Why Destinations Still Don’t Get Social Media

Thumbnail : Why Destinations Still Don’t Get Social Media

With all of the talk, hype and promotion of social channels by tourism destinations most still do not understand how to communicate instead of sell. New Mexico Tourism does not get it, does your destination?

28 Tips to Market Your Destination

Earlier today, Jason Falls (@jasonfalls) posed a simple question to the twittersphere: What would you tell (tourism professionals) about marketing their communities? The result, 28 tips for marketing your tourism destination and community.

Korean Air Likes My Baby

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Korean Air provides the perfect social response, and example, to a Facebook photo of a baby, a flight crew and two happy parents. How? By responding to their fans, even the little ones.

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Strategic Tourism Consulting


Travel 2.0 Consulting Group is the premier strategic-planning consulting firm with an exclusive focus on tourism / travel destinations and tourism-centric advertising agencies. [+]

From the Travel 2.0 Blog

Creating A Dream, Not Selling Reality

Creating A Dream, Not Selling Reality

Tourism promotion is not about listing all of the possible options for the virgin visitor, but rathe[+]

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