Archive for the ‘Marketing’ Category
Unknown Canada Goes Viral
With little to no branding involved, Tribal DDB Toronto’s ploy for the Canadian Tourism Commission began last August and sent an unassuming couple on a jaunt across three major Canadian cities–namely Toronto, Ottawa and Montreal. Posing as tourists, the pair were told to indulge themselves throughout with the only stipulation being to capture their fun [...]
Travel Trends – JetBlue, Wayback Machine, Online Video Ads
The Wayback Machine – An established (possibly old) site for some people, however the Internet Archives’ Wayback Machine still proves to be a great resource…especially for those who missed the initial launch and have not heard of it (I forget that not everyone knows about this site). The concept is pretty simple, type in a [...]
CBS Gets Promiscuous
“Swingtown” is a CBS television show, scheduled for midseason, about partner-swapping couples. It’s also what CBS executives lightheartedly call their new Internet strategy. The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to CBS.com, the network is letting them couple with any website that people [...]
Avoiding ‘the Slog’ with Horizon Air
Some people call it the “road of regret” or the “heartache highway,” but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the help of agency Wongdoody, the airline is aiming to placate Northwestern business travelers with not just a $99 shuttle offer, but a website [...]
