Archive for the ‘Marketing’ Category
NYC & Company Talks Twitter
Social moves fast. Which means you, as the marketer, have to move faster. But how does one respond to an instant trend, say on Twitter, in a timely, transparent manner without endless meetings and red tape. Our peers @NYCgo found out last week.
Measuring Facebook with Engagement
A deeper look into the Facebook Engagement Metric. Why Engagement is a better indicator of success than just total Facebook Fans, how to use the formula and how to benchmark your success. Remember, quality over quantity.
A QR Code Campaign That Doesn’t Suck
Oregon winemaker R. Stuart & Company takes the QR campaign to a new level, encouraging wine connoisseurs to share their Big Fire moment. Finally, a QR campaign that does not suck.
Why Your QR Promo Sucks
QR codes. The next big thing for tourism marketers. Brochures, billboards, OVGs, these little barcodes are popping up everywhere. But, most QR campaigns fall flat on execution. Why? Because of weak content.
