Well, it has come to this. Forget email or flyers, phone calls or brochures, the new way to connect with the potential traveler is via tweet.
Twitter History Lesson:
Troy started AOT down the path to Twitter enlightenment in June 2007, while Mo and Travel Oregon took tweets to a new level in April 2008.
It seems nearly every CVB, DMO and chamber…both domestic and international…has a Twitter account.
As the original influencers of this Twitter adoption by destinations, we simply could not be more pleased.
While most destinations have a Twitter account, a few are taking there tweets a bit to far towards the ‘fun’ side of communication. Okay, fun and just plain odd.
Don’t get me wrong, we preach a Twitter personality constantly…see our post ‘Making Social Media Marketing More Social‘…but a few of our DMO friends seem to have confused personality with unessecary information.
Here is a quick twit test for your tweets:
Does this tweet provide value, branding or useful information about my destination?
Take a look at these 14 real examples from unnamed destinations and ask yourself that question.
14 Amazingly Real CVB / DMO Tweets
Tonight’s yoga class at @yogastudioname has been canceled.
@hotelname just replaced all of their stained carpets with new wood floors. Great rates and rooms available.
we are a cheap getaway. Come see why!
Follow us on Twitter.
OMG! Michael Jackson just died!!
Where should I go for dinner?
DYK: @destinationname has the 42nd largest zoo in the nation…
missing: one brochure rack, please contact @destinationname if you have seen it.
If you could be a member of the A-team, who would you be?
Tonight is ladies night at @barname. Come on down!
Whoa, just got busy, a van full of 8 people just pulled up.
Check out @hotelname. A two-star hotel, at a one-star price. Book now.
Did anyone else see all of those squirrels in front of the courthouse this morning?
Now, we are not trying to make fun of our peers…hence removing the destination name…but we are trying to point out, with humor, that the way your tweets are viewed is a direct reflection on your destination.
So, does this tweet provide value, branding or useful information about my destination?
You tell us.
Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel industry. Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.
Receive New Travel 2.0 Articles via Email