New Mexico Ad Campaign Poll – Results


Thank you to everyone who participated in our New Mexico Ad Campaign Poll, which asked the members of this blog to voice their opinion on the recent story about the New Mexico ‘alien’ ad campaign.

If you missed any of the posts you can read them here: New Mexico Ad Campaign Posts

Now for the results:

Does the New Mexico Ad Campaign effectively promote the state?

Yes – 5 (26%)
Yes, but it could have a stronger New Mexico focus – 4 (21%)
No – 0 (0%)
No, but it does stand out from other ads – 10 (52%)

It would appear that we all agree that the ads stood out from the typical travel marketing message, but the group is split (9/10) on whether or not the campaign effectively promoted the state.

It looks like we will just have to wait for the results of the campaign to pass a final judgment on it’s success…like the rest of the travel industry in New Mexico.

Comment? @travel2dot0 or email.