The City without Billboards



Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.

Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents unimpeded views of their surroundings. >>Full Story

Thoughts// Not necessarily an interactive story, but I find it so fascinating, I had to post it. As many of you may know, since this a story from late 2006, the Brazilian city of Sao Paulo…South America’s largest…has gone billboard-free. That’s right, the city voted to remove all billboards from the crowded streets and buildings. And they did not stop there, the law stops the distribution of leaflets, bus, taxi, airplane banners and blimps. No visit from the Goodyear Blimp for Sao Paulo.

While this story is a bit dated, our friends at Ad Lab have posted a link to a set of Flickr photos (which is where the photo above comes from) of the empty billboards as well as an ad from British TV channel Sky, promoting Sky Movies, see below.

And yes, that is the most ironic thing I have heard all day…a company is using the fact that they don’t allow any ads in a certain city to advertise it’s product to another group of consumers.

Think about that one.

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