SF Drops Bureau, Gowalla + Disney, Facebook Messages
San Francisco Convention & Visitors Bureau changes name to San Francisco Travel Association – Bureau is out, Travel Association is in. Call it a sign of the times, or just change for the sake of change, but the CVB in San Francisco is no more. The ‘association’ announced earlier in the week that it is dropping the word ‘bureau’ based on research and focus groups tied to the organization’s Centennial Project.
I feel confident in saying that most CVB and DMO insiders share the opinion that very few consumers actually know what a CVB or DMO is…let alone what those abbreviations stand for…so a name change to drop the CVB portion is not unexpected. However, I am not sure if the ‘travel association’ designation does a better job of explaining the mission of the organization.
From the PR machine:
The new logo features a grid of nine squares which can be used to showcase nine different images or a single image in a window pane effect.
Hmmm…also not sure about that new logo.
It feels a bit like the new MTV logo strategy, minus the abs. While MTV certainly has the brand history to effectively utilize the ‘window pane effect’ I am not convinced that the 9-box theme is an instant representation of SF.
Logos aside, I do need to call out the SF Examiner for their ‘coverage’ of the announcement:
In the wake of a crumbling tourism industry, the Convention and Visitor’s Bureau seems to be taking on important work to turn things around.
Wow, really? Crumbling tourism industry? Sure, numbers are down and there are less people buying crab on the wharf, but to use the word crumbling is just sensational ‘journalism.’
You know what else is crumbling? The newspaper business.
Gowalla + Disney = Nerdy Nerds Checking-In at Disneyland – Speaking of newspapers, one of our favorites…the LA Times…posted an intriguing snippet on a new partnership between Disney and Gowalla. The concept is simple, check-in at the park, get a ride or attraction stamp via Gowalla.
Like EpicMix for Vail Resorts, the Gowalla / Disney partnership is a perfect extension and use of social networking for a destination. Plus, one hell of a win for Gowalla.
Take a passionate audience (Disney fans), modify a routine most can understand (pin trading), take it digital (social networking) and don’t recreate the freakin wheel (Gowalla)!
Brilliant move by both parties.
Facebook Messages – Finally, a nice post from Twitter friend @djwaldow discussing the launch and potential implications of Facebook Messages. What is Facebook Messages? Well, DJ has a much more thorough explanation of the service, but essentially it is email for Facebook friends…the catch is that messages can only be sent and received among friends…say goodbye to unwanted spam! Or, at least that is one potential theory.
Photo props: alainpicard
Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel industry. Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.