Travel Trends – Mobile KC, iPad Check In, The New United

Kansas City Goes Mobile – Our friends at the KC bureau have sent in a little tip about their new mobile site launching this week.  The site,, was built using a combination of development talent from SMI and VML…the bureau’s agency of record.  You can explore the mobile site for yourself, but it would not be a Travel 2.0 post unless we gave a review.

Overall, we like it.  Specifically, we like the thought that went into the navigation and use of the site.  The two main sections on the mobile site, Events and Special Deals, make perfect sense for a user who is browsing while A) in KC and B) on the move.

A clean design, intuitive menus and solid content make a excellent example for our CVB brethren.

iPad upon Check In – It was only a matter of time.  The Berkeley, a posh hotel in the Knightsbridge section of London is giving guests a personal iPad for the duration of their stay.  Room bookings withstanding, the PR value alone has been worth the few thousand it would take to stockpile a set of iPads.  And how would one use the complementary iPad?

From Le Monde to the Wall Street Journal, your local newspaper will be available at breakfast and quickly checking the opening times of Christian Louboutin on Motcomb Street has never been more convenient. A wide range of games, videos and comic books is available for children and our experienced Concierge team has created their personal Top 5 of must-visit places – shops, exhibitions, local attractions and some hidden gems – which are clearly mapped so that you can plan your itinerary.

Whilst internet browsing has never been easier, the selection of applications specially chosen for your iPad is interesting, informative, useful and most of all FUN!

Whilst you finish this post, do check out the Berkeley site for more information and rates.

The New United – The big story in the travel indsutry for the past few days has been the United / Continental merger.  But the real story is the current critique of the new United logo mashup.  Ugh, that is terrible.  Honestly, one can only hope that this new logo is simply a corporate placeholder until a overpriced consultant can be brought in for a complete brand refresh.  We love the comment from a reader on the Under Consideration blog:

…It would be like combining the McDonalds and Burger King logos… Keeping the golden arches and the McDonalds font, but changing the word McDonalds with Burger King…. dumbest thing I’ve seen in a long time.

Agreed.  Let’s just hope the combination of these two giants provides a better in-flight experience than a graphic design experience.

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