Travel Trends – Tourism Websites, Logos, Twitter Age

22 Well Done State Tourism Websites – From the Build Internet! blog of Sam and Zach Dunn, a look at 22 ‘well done’ state tourism websites.  As many of you know we had own our informal and unscientific poll to determine the best travel website…the Great Travel Site Showdown…which Virginia won.  Stay tuned for the Great Travel Site Showdown 2009.  Anyway, a good post from Sam on the commonalities of tourism websites.  Of course, each of us have our own goals and objectives, but seeing 22 state tourism sites on a single page does reveal the similarities of the designs.

Sam’s comments / themes for the sites:

  • JQuery or Flash animated headers
  • Large image backgrounds
  • Image intensive layouts
  • Good white space, not too cramped
  • Distinct accent colors

And his list:

  1. Ohio
  2. Utah
  3. Rhode Island
  4. Pennsylvania
  5. New Hampshire
  6. Idaho
  7. Tennessee
  8. Wisconsin
  9. Washington
  10. Maine
  11. Oregon
  12. North Dakota
  13. South Dakota
  14. Illinois
  15. Missouri
  16. Texas
  17. Virginia
  18. Georgia
  19. Massachusetts
  20. New York
  21. Kentucky
  22. Hawaii

We cannot argue with that list.  All of those 22 sites have a similar look and feel to them which is very pleasing ascetically.  However, the real answer to the ‘is my website successful’ question, is looking at your statistics and analytics to determine if you site design is accessible, easy and useful.  Of course, a nice design never hurt.

State Tourism Logos – While writing for the post above, we came across another post from Sam, this time on the 50 state tourism logos.  Again, a great look at all of the logos side by side.  And be sure to read the comments section, some good thoughts in there as well.

Sam’s comments / discussion topics:

  • Best/Worst Designs
  • Most Fitting/Inappropriate
  • What was Kansas thinking?
  • Any additional thoughts, feelings, or concerns. Dreams too.

Sorry Kansas.

Favorites seem to be Georgia, Oregon and Kentucky.  Which, in the case of Kentucky, spent a lot of time and energy developing the logo and brand behind the logo, prior to launch.  Kudos Kentucky.

See their PowerPoint presentation on the branding effort:

[slideshare id=901626&doc=brandingkentucky-1231436599802847-2&w=425]

So, off the record, which one of us has the worst logo?

Twitter Age – Speaking of informal and unscientific polls, Twitter user @TheBusyBrain is currently conducting a quick poll to determine the demographic age of Twitter users.  Again, completely unscientific, but still, interesting…so far, 64% of respondents (Twitter users) are between the ages of 30-59.  We won’t jump to any conclusions, but that is an encouraging stat on the adoption of these ‘social media tools’ among anyone over the age of 23.

Current results:

If you are a Twitter user, what is your age bracket?

30 – 39 years (33%, 473 Votes)
20 – 29 years (28%, 401 Votes)
40 – 49 years (21%, 304 Votes)
50 – 59 years (10%, 147 Votes)
16 – 19 years (5%, 67 Votes)
60 – 69 years (2%, 23 Votes)
10 – 15 years (1%, 13 Votes)
80+ years (0%, 7 Votes)
70 – 79 years (0%, 6 Votes)

Total Voters: 1,441

Comment? @travel2dot0 or email.