Travel Trends – Visit My Baltimore, Dream Job Winner, IAB’s Social Media Metrics

Baltimore, the good, the bad and the ugly...or the cloudy.

Baltimore, the good, the bad and the ugly...or the cloudy.

The Real Side of Baltimore – From our friends at the Baltimore Area Convention and Visitors Association, comes  An innovative site that aggregates the social media conversations about the city into one location.  Pulling in videos, photos, and tweets, the site attempts to show how locals and Baltimore fans feel about the city, giving potential visitors an unfiltered look at life in the Charm City.  However, as visitors to the site will see, the content is not exclusively tourism focused, which, again, seems to be the point.  A model that would probably not work for most CVBs / DMOs.  Even with the random tweet here and there, is an inspired look at the possibilities of social media integration.

British man wins Australian island dream job – Just to follow up on the Travel Trend from a couple months ago, ‘Travel Trends: Australia Goes Viral,’ Tourism Queensland has named a winner for the Best Job in the World.’  Sorry, you did not win. ‘Ben Southall, 34, of Petersfield…a bungee jumping, ostrich-riding British charity worker was named the winner Wednesday of what’s been dubbed the “Best Job in the World” — a six-month contract to serve as caretaker of a tropical Australian island.‘ Ugh, Petersfield? Everyone knows that the bloke from Basingstoke should have won.  Anyway, Ben starts ‘work’ on July 1st with a series of blog posts and videos.  The PR value has already paid for the campaign, now will anyone watch Ben work?

IAB Brings Us One Step Closer To Real Social Media Metrics – From the people who tell you what size to make your banners, the IAB is proud to present Social Media Metrics!  In all seriousness, the announcement of a, let’s say outline, for social media metrics has been a much needed benchmark for anyone in the interactive marketing space.  While certainly not perfect or final, the outline does present several deep metrics for measuring social media in 3 categories:

  • Social Media Sites
  • Blogs
  • Widgets & Social Media Applications

A great start and something that any interactive marketer should be paying close attention to.

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