You’ve Got Video
We talk a lot on the Travel 2.0 blog about other sites, ads, trends and technologies throughout the travel industry, but never too much about ourselves (Arizona Office of Tourism and Travel Oregon). I mean, how much more can you take? Well, now it is your turn to critique some of our work.
One of our (my co-worker Johnny and I) major projects at AOT for the past few months has been creating a rich library of video about the Grand Canyon State for our consumers. Luckily, our relationship with Arizona Highways Television provides us with a wealth of footage from around the state. After partnering with Arizona Highways Television, we looked for a robust, yet easy to use and manage video hosting solution.
We looked at using YouTube or Google Video (same thing, I know) as a solution, but alas I want too much control for YouTube. Plus, I don’t like that little YouTube logo on my videos. After some research we settled on the Brightcove Platform.
When looking for a video platform, we were looking for several key functions…usability, integration, ease of use, customization, flexibility and control. And so far the Brightcove system has been easy to implement and manage. Plus, it comes with all of the standard viral tools…email to friend, link, embed, etc.
I invite all of the Travel 2.0 readers to take a look at the new section:
Please note the section is still in the development stages, so we are still tweaking a few things as well as adding addition videos. Eventually, we will be offering several hundred short clips about attractions and experiences in the state.
In addition to this centralized location, the videos will be integrated throughout arizonaguide.com within related sections, cities and attractions.
The new video section has certainly been a lot of work, but I am excited to present this new offering to our consumers. I really believe this level of video will enhance there visit to arizonaguide.com and increase actual visitation to the state.
As Mo and I have talked about ad nauseum, engaging your consumer is key in this new ‘Web 2.0′ world. For the Arizona Office of Tourism, taking advantage of our partnerships to introduce this level of video is just one of the ways we are increasing engagement among our visitors.
I will continue this post once we start seeing some numbers on viewership and engagement, but for now take a look and let me know what you think.
Oh, and if anyone is looking at developing a video site, I would be happy to share my experience and thoughts.