23 Actionable Lessons from Eye-Tracking Studies


Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to improve the design of your webpage. >>Full Story

Thoughts// A great post from the blog virtualhosting.com containing several tips and observations from a variety of eye-tracking studies. Of course, every site is unique, so make sure to conduct your own website research rather than relying exclusively on others. But, it never hurts to read about what others have found out…

Some of my favorite tips (click ‘Full Story’ to read them all):

1. Text attracts attention before graphics.

4. Readers ignore banners.

7. Type size influences viewing behavior.

10. Shorter paragraphs perform better than long ones.

15. Bigger images get more attention.

16. Clean, clear faces in images attract more eye fixation.

18. Users spend a lot of time looking at buttons and menus.

19. Lists hold reader attention longer (like this one, see it works!).

20. Large blocks of text are avoided.

22. White space is good.

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