Even More, More FREE Ways To Track Online Buzz
Back by even more popular demand, even more, more FREE ways to track your online buzz. If you missed any of the previous posts, you can find them here:
- Even More FREE Ways to Track Online Buzz
- Easy and FREE Ways to Track Your Online Presence…Plus, See What California is Up To
- More FREE Ways to Track Your Web Presence
- Quick Case Study: Google Trends
Okay, now for the good stuff:
Blogpulse from Nielsen BuzzMetrics is one of my new favorite tools. The highlight of the tool set is the Blogpulse search itself, which allows you to measure keyword usage in consumer-generated media (or CGM for you cool kids). So, we could look at some keywords for the 4th of July holiday…such as ‘Fireworks’, ‘Hot Dogs’ and for contrast, ‘Christmas.’
Ah, it looks like Fireworks wins, by a pretty big margin. I wonder what ‘fireworks injuries’ looks like.
co.mments.com allows you to monitor comments (obviously) and replies to specific blog posts. So, for example, if a blogger posted a negative comment about your state, hotel or restaurant, you could simply copy and paste the post URL into the field and follow the comments via RSS or email. The service becomes especially useful if you are tracking several posts from multiple sites. Now if they could only find the negative comments for you.
Finally, boardtracker.com provides a quick search of message boards from hundreds of sites. While the data returned by boardtracker.com is not as segmented as I would like, the service will give you an idea of the conversations being discussed about your destination. I probably would not use the service to find and respond to consumers (too many threads!), but it can be a valuable service to stay in front of negative or positive PR situations. Oh, and my other minus on boardtracker.com is they categorize travel under ‘Sports and Recreation.’ But, still worth a look.