How To: Improve Local Search with Google Places

Travel 2.0 Blog Article - Google Page Places

In today’s edition of our How To series on Travel 2.0, we take a quick look at Google Places and how the Google Maps-based section can help improve, as well as provide insight into, your local search strategy.

For a quick recap on Google Places, take a look at our post from last fall: Google Rolls Out Place Pages In Google Maps

Let’s jump right in and recap a couple of steps from our first post and then our tips for improving your local search results using Places.

How To Improve Local Search with Google Page Places

  1. If you own or work for a business, get to the Google Local Business Center and claim your listing now.
  2. If you are a place, such as Denver, you can edit some content via the community edits feature, but for the most part the business listings within your destination roll up into your page.  Meaning you need to educate your partners on Step 1 above, rather than trying to quickly add photos to Panoramio.
  3. Begin populating your page with the valuable content.
    • Take advantage of the opportunity to add key links to your website and social media marketing channels.
    • Add your address and contact information.
    • Photos, videos and logos can also improve the usability of your Google Place.
  4. Take a look at the Google recommendations on making a great page.
  5. Enroll in the Google Places tag advertising program.  Right now, the first month is free.
  6. Add the Google Places Analytics section to your monthly reporting.
    • Reports include impressions and actions for your page, click-thru data, top search terms and where driving direction requests are coming from. (See Google Places Analytics screenshot below)

Google Places, quick and easy, plus a great way to begin or enhance a local search campaign.

Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel Marketing industry. The Managing Editor at Travel 2.0, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.

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