Don’t Let The Intern Run Your Social Strategy

Just have the intern update the Facebook page.

Too often, this is the ‘answer’ provided by peers too overwhelmed and narrow-minded to truly understand the gravity, potential and opportunity with social media marketing.

Let me get this straight, we are going to have the A) newest member of the team and our brand, B) the person who is not being paid and C) the guy/gal that is going to (more than likely) leave us in 1-3 months, manage our social media campaign?

Are you (expletive) kidding me?

Tell you what, Chase delivered pizzas, let’s have him manage our global logistics…and I heard that Abby has a PayPal account, hello new CIO!

If social media truly is the greatest marketing opportunity since television, why is the passion for this medium coming from the bottom?

Nothing against interns, they can be a valuable asset to an organization, but the passion, drive and vision for social media needs…sorry, must…come from the top of the organization.

To become a truly successful, social organization, your CEO, VP, Directors, etc., need to embrace, support and lead in the social space.  They need to be using Twitter, commenting on Facebook and checking-in on Foursquare.  They need to be passionate about the new way to communicate.

Perhaps your intern can provide a bit of training…

Troy Thompson, a self-described technopologist, is a respected blogger, consultant and thought-leader in the Tourism / Travel industry…and a former intern. Owner and consultant at Travel 2.0 Consulting, Troy has been providing unique interactive and marketing solutions to a variety of clients for more than a decade.

Comment? @travel2dot0 or email.