More FREE Ways to Track Your Web Presence
Due to the popularity of our post last week, ‘Easy and FREE Ways to Track Your Online Presence…Plus, See What California is Up To‘, I thought we would mention a couple other online tools that can help you track and understand you presence on the web.
Not to mention kill off a few hours at work obsessing over your Google Page Rank.
Google Trends: Speaking of which, Google Trends is a good (and fascinating) look at trends relating to keyword searches via Google. For example, you can enter two keywords…such as ‘ski resorts’ and ‘cruises’…and be presented with a graphical representation of the number of searches for those words. See the chart above. Of course, very granular or specific keywords might not show any results, but it is an interesting way to determine search volume, on a timeline, from a high level.
Microsoft adCenter Labs: Ah, probably my favorite, not to mention the (at times) most confusing, free stats / SEO tool out there. While Microsoft commonly gets overlooked by Google and Yahoo! in the ad sales space, the adCenter Labs offering is a great look into some of the data available from search engines (not to mention a scary look into how much Microsoft and Google know about your search patterns). Stats available include basic information such as Ad Text Writer, which automatically generate text ads for an input URL, and Keyword Group Detection. However, if you have a computer science degree from Oxford (or a lot of free time) you can investigate topics such as ‘Entity Association Graph’ and ‘Context-Based Acronym Resolution.’ In all seriousness, adCenter Labs is another great free tool.
Quintura: Our final example is the ‘visual search engine’ Quintura, which displays your results as well as a related keyword cloud. The cloud results provide an interesting (and slightly addictive) view of your key search terms as well as some insight into other keywords that you might have been unaware of.