Our Top 5 Scariest Posts of All Time
Since it is Halloween and a Friday, we figured a spooky review of some of our scariest posts would be a good post for today. And for those of you who are new to the Travel 2.0 blog, a good look back at some of the subjects and trends we have covered over the last year and a half.
Original Post: After talking in a previous Interactive Trend Report post about how major corporations (Dell, Best Buy, NBA) are looking to extend there marketing efforts into this 3-D virtual world, a new report suggests that the majority of Second Life users are coming from outside of the US. According to a new comScore report, only 207,000 people from the US logged onto Second Life during the month of March. Second Life reports over 6 million total users. The accuracy of this report remains to be determined, but it is certainly a concern considering the large investment made by these US companies.
Scary Because: Frankly, Second Life scares us all the time. A lot of press and hype has been created around this virtual world, with a number of Fortune 500 companies dumping money into building their own island. However, the results from Second Life have been mixed at best. Thankfully, the buzz surrounding Second Life is slowly dying off.
Original Post: American Airlines has announced that it will be the first domestic airline to begin testing in-flight Wi-Fi service via AirCell. One of the last places in the U.S. where you cannot, or are not allowed, to access the internet, the airline industry is quickly adopting the Wi-Fi idea, partially to satisfy consumer demand. If the test flights are successful, look for more domestic airlines to begin offering the same service.
Scary Because: WiFi on planes not only means access to the Internet at 30,000ft, but the possibility of cell phones in-flight as well. So not only will you have to put up with the guy next to you laughing hysterically at a chipmunk, but his annoying phone calls as well. Most airlines have not moved in the cell phone direction yet, but with profits heading lower we might not be that far away. Scary.
Original Post: Ah, back to business. Let’s finish up a post that we have been writing for a few weeks…and would have finished weeks ago, if it was not for whole Blogger snafu. Twitter. Certainly a very big buzz word for the past several months (years, if you have been paying close attention) and one that will probably come up more than once at ESTO this week. >>Full Story
Scary Because: Okay, while we love Twitter and are quickly becoming obsessed, a lot of our peers are just flat out scared of the site. ‘Who has time to do this?’ ‘Really, another social site?’ ‘These tweeters must be vampires, they are up all night.’ For those of you who are still scared, maybe just take a peak…it can’t hurt.
Original Post: A new study reveals that “heavy clickers” distort reality of display advertising click-through metrics. The study conducted by Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore calls into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior. >>Full Story
Scary Because: Wait, 6% of the online population is responsible for 50% of the clicks? Click-thru numbers mean nothing! No! No! Scary, because so many of us have put a lot of emphasis on the CTR and come to find out, thanks to reports like this, it doesn’t really matter…what matters is what happens after the click.
Original Post: A fashion site in a former life, boo.com jumps into the social-networking travel space offering users a way to ‘quickly sift through the more than 50,000 hotels in 165 countries available through boo.com, creating a manageable and meaningful handful of choices.’ Interestingly, boo.com will then let users book directly with the hotel’s site, rather than an Expedia-like booking site. Plus, boo.com allows users to create ‘boo crews’, groups of friends you can rely on for information…very similar to the new offering from TripAdvisor and the soon-to-be offering from VibeAgent.
Scary Because: Honestly, the name is Boo.com. It does not get any scarier than that.
Happy Halloween all.