Random Thoughts: Online Ad Spend
Reading an article in the Washington Post, this paragraph jumped out to me:
The nation’s largest advertiser, Procter & Gamble, which spends nearly $5 billion a year on advertising, devoted less than 2 percent of its measured ad spending online, according to figures from the 2007 Advertising Age list of leading national advertisers. The company spent most of its vast ad budget on television.
Of course, 2% of $5 billion dollars is still more than enough money to fill up a swimming pool, but an interesting, possibly overlooked stat about the company which most marketers were taught to emulate in terms of strategy and spend.