Random Thoughts: Smarter Media Spend
In case you missed it, the Orlando Sentinel had a little snippet about the LVCVA this week.
…Las Vegas, spent $123.6 million on marketing and advertising during the fiscal year that ended June 30. Vegas is seeing almost no growth in its visitor count through May, while hotel occupancy has dipped 1.9% compared with the first five months of last year.
Now, we are certainly not saying the money was not well spent, (not to mention the economy, gas prices, airlines, etc, etc, etc.) but with numbers and quotes like that, you could understand how a non-travel industry person could jump to such a conclusion. Which we all know is the incorrect one, tourism marketing / advertising is critical to every DMO and CVB.
Perhaps the industry should be focusing on how we are spending our money, rather than how much money we have to spend.
Easier said than done, to be sure.