Random Thoughts: The Day Twitter Went Mainstream


Tom Cruise was also excited to hear the news about Oprah and Twitter.

Tom Cruise was also excited to hear the news about Oprah and Twitter.

Those of you who have read the Travel 2.0 blog for a while know that Mo and I have been pushing the marketing and social aspects of Twitter for a while.  Our original post on the subject of everything Twitter…way back in June 2007…was almost two years ago and long before CNN, Ellen or Shaq started tweeting.

And now, today, April 17th, 2009, it happened.  Twitter went mainstream.  Oprah joined Twitter.

Let’s follow the pattern, everything that Oprah talks about on the show goes triple-platinum.  It is a marketer’s dream and it just happened to Twitter.  Is there any better way to introduce a new product, in this case technology, to the masses of average Americans, than via Oprah?  We think not.

Case in point.  24 hours ago, Oprah was ‘followed’ by about 30,000 people…today, post-show, that number has jumped to 107,000+ and counting.  Her followers are going up by the hundreds every few minutes.

However you want to categorize Oprah’s audience…soccer moms, value-minded shoppers or middle America…they now all know about Twitter.  Think about that, overnight, most of the country just learned how to tweet.

Remember this day…the day Twitter went mainstream.

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