Random Thoughts: This company’s on the fast track to the It List!

From a recent article on Rolling Stone about MTV’s  decision to forgo music programming in favor of additional reality shows.

“These new series reflect Generation ‘Why Not?’ — living, working and playing on their own terms, ‘adventure capitalists’ if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises,” says MTV entertainment president Brian Graden.

Wow.  Great stuff Brian.  Now I am sure, and you can tell, Brian has the best intentions when he launched that statement into the world…you can hear how passionate he is about the product…but honestly, has there ever been another statement with more insider, marketing-speak, jargon and fluff than that one?

Unfortunately this type of rapid-fire, ‘they must like it because I do’ assumption is far to prevalent when discussing interactive and social media marketing…and apparently TV as well.

Very similar to Aristotle’s Converse Fallacy of Accident:

Every swan I have seen is white, so it must be true that all swans are white.

Everyone I know loves Facebook, so it must be true that everyone loves Facebook.

Thanks Aristotle.

Title Note: The ‘This company’s on the fast track to the It List!‘ is a fantastic quote from an equally philosophical show, Futurama.  The episode in question, Future Stock, also includes the oh-so perfect marketing guy lines:

There are two kinds of people: sheep and sharks. Anyone who’s a sheep is fired. Who’s a sheep?

…as a fellow 80’s dollar jockey, I’m making you my new vice chairman.

Don’t you worry about “blank” let me worry about “blank.”


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