Smackdown in Bridgetown – 2 Days Only!
The Travel Oregon team is psyched to host the annual “State Tourism Smackdown” this week at the Heathman Hotel in downtown Portland. Open to only state tourism office personnel who have responsibility for marketing and/or advertising programs and state tourism ad agencies, this annual event is a collaborative work session about how each state is responding to consumer trends and what’s worked (and what hasn’t worked) in our marketing programs over the past year.
This year’s topics include: how does sustainability factor into marketing, analytics (oh yes, we could not resist!) and the ever popular sharing of best practices from the states. We’re also factoring some fun into the mix with a tour of the Pearl District, our agency Wieden+Kennedy and the wine country. Watch this blog for more updates from Smackdown!