State of the Industry Conversations



This week, we have our first guest question for our Conversations series. I am sure this is a common question in offices and conference rooms across numerous states.

We will open the question up to our readers first, then thoughts from myself and Mo.

State of the Industry Conversations
Bringing the Travel Industry together…one question at a time

Question:

We have been experimenting and optimizing our online campaigns, but are repeatedly disappointed in the click through rates (.01% to .5%) and conversions coming from our banner advertising. We have a tested several strong CTA’s such as vacation give-aways, free gas, and great price points. We have tried behavioral targeting, content targeting, and run of network on travel research sites. We have utilized ad networks and purchased direct from the publisher. Are our expectations too high, or have others found the secret to successful banner ads when promoting travel to their State?

Answers:

Post your answer in the comments field below or via the Answers section of LinkedIn.

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