State of the Industry Conversations

After starting the Travel 2.0 group on LinkedIn (741 members, thank you very much), several peers asked how we could further the conversion and discussion beyond the networking opportunities of LinkedIn.

We gave it some thought, and decided the best way to approach this was to start a simple Q&A or conversations series that would live on the Travel 2.0 blog and on LinkedIn Answers.

We choose the Q&A format since it is quick and easy (for the travel executive on the go!), but also provides a wide variety of opinions and perspectives.

So, for all of those in the LinkedIn group, you will be receiving an email inviting you to participate in the series. And for all of those readers of Travel 2.0, you can simply comment below.

State of the Industry Conversations
Bringing the Travel Industry together…one question at a time


Considering current privacy laws and regulations, as well as the New York State Assembly’s recent proposed legislation on limiting internet data collection (specifically in response to contextual and behavioral targeting), from a travel industry perspective, how do you see online advertising evolving over the next 1 – 3 years?

Are you looking to create a larger conversation with your audience via non-traditional advertising solutions such as content integration or blogs? How do search and mobile advertising factor into those plans?


Post your answer in the comments field below or via the Answers section of LinkedIn.

Note: You do not have to be a member of Blogger to post a comment to the Travel 2.0 blog. Anonymous comments are allowed, however we would appreciate if you signed the comment with your name.

Hopefully this new feature will be beneficial to everyone involved.

If you have a topic suggestion, please send it along.

Comment? @travel2dot0 or email.