Travel Trends – Everywhere Magazine
Everywhere, from 8020 Publishing (who also publish JPG), takes online user-submitted content and packages it in a ‘beautiful printed magazine that is distributed internationally.’ A bit of a process reversal, but still an intriguing concept. As far as the magazine itself, it is put together very well with a professional yet ‘hip’ feeling about it (ugh, I can’t believe I said ‘hip’). The articles and columns are interesting and certainly not what you would expect in a typical ‘send everyone to Paris’ travel magazine. Plus, an impressive lineup of advertisers (not sure of the commitment) give the publication some instant credibility. I would encourage you to visit the site, take a look around and order a trial issue.
It will be interesting to watch the progress of Everywhere, could this be a new trend in print publishing or just a flash in the pan? And, from a DMO perspective, if this is a larger trend should we begin thinking about how we can incorporate user-generate content in our printed pieces as well as our websites?
Ah, more questions. And more reasons to keep reading the Travel 2.0 blog.